Dale Bannister has written an excellent insight into his experience of standing at the Nottingham – Trowell Well Being Show. Dale writes about his business ‘Alchemy Products’ and how Tracy and he worked throughout the weekend. However, you will glean a great deal about the atmosphere and Community for this article. Perspective Community Members will realise The Community can produce the most Visitor engaging events even in our smallest venue. Many thanks to Dale and Tracy.
See You Soon
Nottingham – Trowell Show 5th – 6th May 2018
After spending 6 – 8 weeks, forming an idea, evolving it into a business idea, thinking it through, to then ordering stock.
We at Alchemy Products (Tracy & Dale) then set in motion, our ideas, by attending our first ever show at Trowell Parish Hall. Organised by Lizianevents (Liz & Ian, whom I’ve known for a few years)
After being in and around the M.B.S shows (mind, body, spirit) for the last eight years, myself (Dale) knew what to expect, but yet I had never visited this venue as a visitor or exhibitor.
While it was exciting, I found it strange that I was nervous also, why?
Honestly, I don’t know.
We arrived at the Parish Hall 7.30am ready to set up. I unloaded the car and then left Tracy to set up our stand. Tracy has visited these types of shows in the past but never exhibited and had to find out for herself, how they operate from an exhibitor’s point of view.
Compared to other venues I had attended this was very small in comparison, but it was a Parish Hall after all. There was something endearing about it.
While Tracy set up the stand, I left her to it, kept popping back now and again to see if she wanted/needed a hand with anything. She wanted to be left alone to figure it out for herself. Myself walked around talking to people I knew or hadn’t see for awhile.
At about 9 am, Tracy came and found me, saying she was happy with how the stand looked but wanted to see what I felt about it.
The result was fantastic:
10 am arrived and the doors were open, the only thing that was against us, was the weather! It was a beautiful day, and people would either come to the show or go out elsewhere for the day.
Footfall was slow to begin with, however, slowly but surely people started to arrive.
As usual with these shows, people wander around, to begin with, to see what interests them, have little conversations with the various stand holders.
By 11 am we were having more and more people stopping by the stand, curious, interested to see what we were selling.
To my knowledge, these products hadn’t been seen before at these shows.
What would people make of them?
Would they be interested?
Would they try them?
Tasters are placed on the table and people are invited people to try them. And test them they did! After trying the samples people naturally asked us about the products, what was their purpose, what did they do and why were they better than other products on the market.
This is where our (Tracy’s & I) product information, knowledge would be tested.
During the weeks running up to the show, I had been rushed, researching products, finding the right supplier, ordering. On top of that, there was the website to build, Facebook, Instagram, Twitter to set up, business cards to order, packaging, marketing plus a lot more to organise to make sure our first show would run as smoothly as possible.
Tracy works, during the week, so she had no choice but to rely on me to get things done!
With all that in mind, while we knew the information, would we remember it and more importantly convey it to our customers in the right way?!
To our delight, the till started ringing and people purchased our products:
Long story short, the weekend was a great success. The critical thing for us was the products were received with interest, curiosity and people not only tried them, but around 90% purchased the product.
Tracy and I had remembered “Our stuff” and had correctly conveyed the information to our customers, they trusted us enough to try, then buy our products.
Our next show is at the Lizianevents Wellbeing Show, Lincoln Showground 2nd – 3rd June 2018.
This show we will be taking more stock, introducing two more Raw Natural Honeys and I will work on my photo taking skills and try to take more pictures!
Thank you for reading our 1st journey on what will be a long but exciting ride!