As the 128 (total number who exhibited in 2024) people who work with LizianEvents WellBeing Events know, we are community-driven. It is worthwhile to write occasionally about the meaning of community relevant to this outstanding WellBeing Brand and remind everyone of the events’ initial and continued ethos.
The article is written to benefit new or potential community exhibitors and clarifies the parameters within the WellBeing Brand community. Rules are always broken, so we do not have regulations or force people to follow restrictive practices. All those within this small and influential community are adults who understand how to behave and socially interact. Rules are always broken!
This is not to say that organisers sometimes do not have to make difficult choices when a visitor or community member makes a valid complaint or a much-needed observation. Liz and I will always face difficulty head-on and bring all parties to the resolution table.
As a new or potential community member, it is wise to accept that within a group of 100+ exhibitors, it is impossible to conceive that all will have the same beliefs, views or dedication. Therefore, tolerance and respect for an individual’s right to a singular opinion is worthwhile. After working at tradeshows, MBS, and well-being shows for over 25 years, I know a varied and diverse group of people always exhibit at events. I can write without exception; those who have stayed the distance are the ones who have flexibility of character and a good understanding of social precedents.
Some people fail to understand the meaning of the word “community.” A community is a group of people who come together for a common purpose. However, this does not mean they will have the same personal views within the community. Different communities have different agendas; some will be centred within the community. For example, a political community will have a common focus, and a horse-riding community will have a similar purpose.
Our community, the well-being community’s central focus, is helping visitors find ways to become well-beings. This means the well-being of the community is diverse and eclectic. Every aspect of the genre is covered, from spiritual counselling to buying ethically sourced products to many different mind and body modalities.
As a new community member, it is worth considering that not all community members will have the same personal viewpoints. And this is the beauty of the WellBeing Brand! Even though there are differing opinions, personal views are set aside, and the common communal purpose is to work together for the best possible visitor experience.
It is essential to consider that the organisers of the Well-Being Show Brand acknowledge whatever the personal views of exhibitors are; we see their professionalism and moral and ethical standards as paramount. We know the community’s object is the key to success. Over the last decade, a few people have attempted to deride The WellBeing Brand through online attacks. Not seeming to understand what a community is! There is no such entity as a uniform social group; success is held within a community of people with a common purpose. Be clear: our purpose and agenda are consistent. If you don’t like Liz or me, do not stand. ‘Live and let live’ is a powerful message.
Our objective is to establish a strong and well-respected platform for ‘well-being focussed’ people to sell their goods, talk about their work, provide information and provide holistic and alternative therapies. There will be many in the list I’ve missed, but. I’m sure you see the picture. We (LizianEvents Ltd) are not the show. The people who stand at the shows are the events! We aim to organise and promote exceptional events that provide the best platform for exhibitors to prosper. We strive to streamline the experience of attending a Well-Being Show to a turn-up, set up and do your work process, and personal views should not enter the equation.
You’ll discover the community does not encourage moaners, wingers or bleaters. During an event, there is a community purpose to the objective. Any expressing negative views are, in reality, working against the event’s purpose. Indeed, experience demonstrates that a negative approach destroys their chances of success. Winning is not attained in the first half hour of ANY event. Only as the curtain draws to a close can we review the results of our work. There is an absolute need for dedication to one’s purpose. Not a second wavering, not an atom of doubt. Seeds of success must never be poisoned with blame toward others! We should be committed to the task at hand. This is the LizianEvents method; our dedication and lens focus on making the WellBeing Shows the best for exhibitors and visitors.
LizianEvents Ltd does not expect anyone to like us personally! Let’s accept this reality. Many have run the gauntlet of ‘pleasing the few and failing the all’ in life, but it is impossible to fulfil this illusion. People prefer a solid platform and look for results, not personal agendas. We have always and without exception fulfilled our promises.
From 10 to 5!
During 2024, we made a complex choice to limit the number of promoted events. The choice was made because we’d lost much money at Stafford and could no longer support the show. And for 2025, only one suitable weekend date at Newcastle was available. During the first weekend of November 2024, we realised the choice had an incredible benefit! Over 100 community exhibitors attended the show, and 1132 visitors came through the doors! Although the number of attending community members did not come near the pre-COVID Lincolnshire Well-Being Show numbers, the visitor attendance was greater! The feedback from the community and visitors was terrific.
The 2025 Message
The task for 2025 is to produce five WellBeing Shows with maximum concentration on success. We are already on target, with nearly 70 people booked for February’s Newark WellBeing Show. Every event this year is enjoying unprecedented bookings and interest. We continue to attract a new, varied and exceptional well-being talent. The more refreshed the community, the more well-established community members will prosper. This is the nature of nurturing success!
There will always be differing views about the meaning of community. In this article, I offer my interpretation. I’m proud that LizianEvents established the WellBeing name over a decade ago. The well-being nomenclature has infiltrated the core of the mbs infrastructure. I’m also proud of the community that has become the central aspect of the success of the WellBeing Brand.
We aim to strengthen the brand and increase the shows’ awareness among a growing visitor base. This objective is fulfilled through information articles such as this and the extensive use of our substantial email database. Many people also recognise the extensive use of social media. Our LizianEvents Page and LizianEvents Group enjoy substantial recognition and membership.
Let us all look forward to a great 2025. The community has consistently embellished the ethos of the WellBeing Shows. Visitor feedback is superb. The growing number of people who comment post events cover every aspect of the shows. The quality of stands, the exceptional depth and breadth of knowledge and wisdom, the fantastic range of talks, and the presenter’s ability are common feedback subjects.
Liz and I are proud to organise The WellBeing Brand Shows. The community could not succeed without the support and interaction of all who form it. The most significant achievement is the ability of a large group of people from every walk of life, with varied opinions, to work together in unison and for a common purpose. All those involved in this wonderful community recognise this.
Thanks to all of you.
IT