Cherry-Pick

Take Your Pick

Take Your Pick

To Cherry-Pick = Selectively choose (the most beneficial or profitable items, opportunities, etc.) from what is available.

Some years ago and a fellow exhibitor commented: ‘Ian you’ll have attend all these events or you’ll lose your place.’ My reply ‘The organiser need’s me more than I need him. You continue to contribute to the pension fund; it’s your choice. I’m going elsewhere’ The idea the organiser pulls the strings has always seemed incorrect to me. The community and visitors pay the bills, the fact is they are the customer and customer is king. The crooked psychology the organiser is ‘in control’ is flawed. As long as the promoter can keep this idea alive, he will survive at the expense of the exhibitor. How so?

There is an idea among some exhibitors; it is called ‘The next one will work out fine’. It is a statement of false hope, one which justifies the continuous return to a place of no hope. If only the reality was faced and the exhibitor pulled out, re-appraised everything they do and arose as a Phoenix. The ‘next one’ would work out well. The long-term implications of ‘staying with it’ reveal a different story. For every ten pounds lost, ten extra pounds is needed to make up the loss at the next show. At some marker, the business must fail. In small business’s the death is often slow, because the funds drip away and are often ‘topped up’ by hopeful traders. Don’t think this scenario is unique to ‘events’; friendships and relationships can also suffer from the same mindset. Always hoping ‘the next one will be the right one’ is a view held by many unhappy people.

This is not the way of successful people. If something does not work, they find out how to make the necessary changes and start again. The changes can be difficult to accept, for example, we sometimes have to modify the way people see us. This observation is important, because, the second people see us from another perspective, they will have an interest in us again. By way of evidence, I suggest that it is no coincidence media programs which focus on ‘makeovers’ ‘new recipes’ ‘methods of beneficial change’ are immensely popular.

The essays on this We(blog) are written to encourage members of the community to consider their role and the way they are perceived. They are also written for the visitors to know who and what they should expect from ‘our’ events. The visitor should be aware LizianEvents encourages change. Healthy shows have regular changes within the community. Periodic adjustments to the show experience are essential for the communities success. Do not think the community will be neglected because of this policy. We have an event changing idea which will be released to our community later in the year. This new concept will advantage our communities future and keep our all important visitors returning time and again.

Last week we received an email from a stalwart member of the community. She commented that Lincoln had not worked well for her and she would not book to stand at The Epic Centre again. The correspondence was clear and precise in content. The final words were generous praise for the Lincoln event, even though it failed to be a success for the writer of the email. We understood every point made and look forward to seeing her at Newark. It is brilliant when someone chooses to ‘cherry-pick’ the events which suit them. Because it means they are looking to the future by not taking risks with a proven failure.

It is acceptable for an exhibitor to cherry-pick events which work for them. In this essay, we investigate the importance of being selective and why LizianEvents encourage the community to do what is best for them. There is never a danger of being ostracised or deleted from a list if an individual chooses not to exhibit. In the past, there was a tendency for exhibitors to believe if a show were missed thy would lose their ‘place.’ This cannot happen within our organisation no member of our community would ever be barred from being on the lists. If members of the community choose not to book a date there is no problem; there will always be another. In fact, the events will thrive if the community ‘cherry-picks’ the events. As our waiting list grows our shows will become better for the changes in individual exhibitors, the community as a whole will thrive from the variation of those in the venues, and in turn, everyone will prosper.

Cherry-picking is an indication of freedom of choice. If we as organisers encourage new people into the community, the community grows, and magic happens. The visitors feel the freshness and experience new ideas, methodology and meet new friends.

The dedication to the community is paramount to long term success. We take this opportunity to indicate our commitment by offering help to those without an internet website. We will build a simple three-page site, i.e., – About Me – My Calendar – Contact Me – for any member of our community who feels a website will benefit their progress. The platform will, of course, be WordPress – The cost would include advertisement free site, your own domain name, and an administration email address.

Contact:  media@lizianevent.com

See you soon

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