During a conversation with John Richardson, he made an impressive comment: He suggests that successful people have instilled within them a moral code. He sums it up with his phrase “Don’t do it for the money: Do it for the passion: The Money will follow”. This is very much part of our own ethos, we know it is essential to prepare and nurture fertile soil, plant the right seeds and allow the nature of the business to reap the long-term rewards. There are many who oppose the idea: John and I both agree, you have to GROW not BUILD, the first word is taken from nature, the second has constructed implications.

I asked John if he would put a few words together using the phrase as a focal point. You can read his article below:

Thank You John Richardson for this magnificent submission:

“Don’t do it for the money
Do it for the passion
The Money will follow”

By John Richardson

Most of you will know me from the many shows I attend. During the last five years, it has been my pleasure to have met and made many friends while at events. I have also gained many clients for clinical hypnosis practice, spiritual healing and readings. All a direct result of attending shows and talking to people about the work I love.

When I drive to a show, there are no expectations. The priority is to connect with people and talk about their work and ideas. I do not anticipate anything. Although, there is an ‘inner’ knowing there will be discovered meaning or purpose to the day or weekend.

I see all people as having the capability to do good and help those around them. It does not matter what the situation, a kind word or offering of help can put someone on the road to recovery. Few people listen these days. However, when listening to the problems of a friend or stranger, we could help them find answers to issues. This ‘searching’ is the bedrock of my clinical and spiritual work. My intention and desire is to help people to find ways to live a life of security and peace.

I am grateful for my busy life. A well-attended clinic, the regular bookings for consultations and regressions are the result of talking about my work and ideas. It is my opinion that you have to allow people to meet and learn about your work and ideas. As they discover who you are, your limitations and capabilities: they can choose to work with you or not.

If we ‘tell’ people why they ‘should’ work with us, rather than offer reasons why they ‘could’ work with us, doors of communication inevitably shut. To my way of thinking, people must be free to make their own choices. When we demonstrate real confidence in our abilities and skills: We project the right attitude and inspire those who we meet, and people sense integrity and real ability. My conversations suggest we ‘could’ work together: Not we ‘should’ work together.  To be able to understand the difference, you have to have confidence in one’s ability.

Sometimes we talk to people who struggle to attain their goals. Commenting: ‘I have done ‘this’ or learned ‘that’ and still there is little progress’. They lose confidence and feel they have wasted time and money learning a new skill, and now a life lesson comes to help. It is one we could learn use in many parts of our life.

The suggestion is this:

Don’t do it for the money: Do it for the passion: Money will follow:

Learn to do something because you have more than an interest in the subject. Practice the subject because you love it and wish to enjoy its benefits. We know when somebody loves another. The passion and caring are evident and cannot be dismissed. When we talk to someone who loves their work and is dedicated to their work, we acknowledge their expertise. And if we need assistance in their field of knowledge, we could work with them. 

This is the reason why I choose to talk about my work at shows, events or private functions. When someone asks for help or opinion, suggestions are made based upon experience. In any situation, when asked to help or assistance: if it is within my ability, I do so. And sometimes the help is given without reward. Why? The answer is in the first part of the statement “Don’t do it for the money: Do it for the passion:”

My passion for learning and adding greater knowledge to lessons learned years ago never stops. : A dedication to improvement is one of the reasons to help people in difficulty. You may enter a conversation of mutual assistance: For example, an individual talks about a problem during a show: Sometimes it is unusual and requires more than the usual amount of thought (Although, all issues are unique. Some present a complex sequence of events). The opportunity to help also is a lesson which strengthens one’s ability to help others in the future. Therefore the individual and I have worked together and helped each other. In this instance, the passion for improving the skill outweighs the need to be rewarded for helping the client. The lessons learned will bring reward at another time.

People who love their work and genuinely understand the process attain success. Fall in love with a subject, and you will learn everything about it, by listening to opinions and researching every avenue. In time the expert takes possession of the subject, and people will recognise the expertise and ability. It is only possible to achieve competence if one’s ‘Heart and soul’ is within the learning of the subject.’

When someone asks “How much will earn from becoming a clinical hypnotist? My answer is: “Don’t do it for the money: Do it for the passion: Money will follow”. After a few moments, the questioner’s puzzled look turns to a smile. Because in the statement is the truth of success.

Learning to do something well is expensive, not in money, but time. When there is no love within our work, the best can never be achieved. In a clinical hypnosis practice: once our learning is used for its purpose, and we see the beneficial effects of the session. The feeling of accomplishment is greater than the financial gain.

Of course, bills have to be paid. We must accept the reality of our World. In time the investment becomes an income. And if the student of the subject understands that the love the work is the reward, the money will follow, he will become successful. In other words: even on a business level, the key is to love one’s work and financial rewards will be attained. Be precise about the sequence, be sure of the truth, when we do something we love. And the love is nurtured and cared for, people around us will see and feel the deep emotional attachment. They will trust your abilities because if you truly love something. It will take on the purest form of human attainment which is love. And because love is the truth, it will not be questioned.

Don’t do it for the money: Do it for the passion: Money will follow:

Many Thanks 

Happy Christmas:

John Richardson

John Talks About His New Hypnosis Practitioner Course:

See You Soon

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  1. It has been a pleasure exhibiting alongside John at a number of fairs this season, I am hoping to enrol on Johns course next year and hope to spread his words and ethos as I continue and evolve on my own personal journey.

  2. A very good post.

    Although John’s modesty leaves it somewhat incomplete.

    It is true that being successful requires us to have a passion in what we do and that this passion should be the means to a financial end, and the money itself not the goal, simply the reward.

    Yet it is also true that passion on its own is not enough, ability and credibility are equal partners.

    John is very good at what he does. Pursuing something that we are good at is vital. Being passionate about something we are not very good at is unwise. Ability matters. As does striving to be the best at what we do. That can never be a one off mission, it is an ongoing requirement. Events change, our client base changes, the market changes, our areas of specialisation evolve, unless we are changing too, we will be left behind.

    In our business, and in our lives, it is easy to be a busy fool. Focussing on what is important, choosing wisely, and doing it sets us apart from others. Rudyard Kipling explains this well:

    I Keep Six Honest
    Serving Men

    I KEEP six honest serving-men
    (They taught me all I knew);
    Their names are What and Why and When
    And How and Where and Who.
    I send them over land and sea,
    I send them east and west;
    But after they have worked for me,
    I give them all a rest.

    I let them rest from nine till five,
    For I am busy then,
    As well as breakfast, lunch, and tea,
    For they are hungry men.
    But different folk have different views;
    I know a person small—
    She keeps ten million serving-men,
    Who get no rest at all!

    She sends’em abroad on her own affairs,
    From the second she opens her eyes—
    One million Hows, two million Wheres,
    And seven million Whys!

    What should I be doing?
    Why should I be doing it?
    When should I be doing it?
    How should I be doing it
    Where should I be doing it?
    Who should be doing it?

    If you stick with those six words – you won’t go too far wrong.

    And secondly. John has that difficult to define quality of credibility. He has a clearly defined image, smart, but casual. Avuncular in disposition. Quick to ask thoughtful questions, slow in taking time to listen to the answers. Ready to admit what he doesn’t know, not prepared to brag about what he does. Keen to consider options, not quick to deliver answers to problems which may have been a lifetime in the making. Happy to put his success down to good fortune. Yet as the great golfer Arnold Palmer once said: “The harder I practice, the luckier I become”.

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