This week I’ll be writing about prices. And I know many of you have become conscious of the additions to our budgets during the last months. Petrol and diesel are at an all-time high, and the cost of living has risen by 15%. And this is why our slight price increase for 2023 only realigns with the price reduction made after the lockdown.
Ian and I are very conscious of the additional expenses involved when standing at events. And there looks to be no respite in the increases. This means we have continued to keep prices as low as possible and not compromise on quality. And do not forget this aspect also affects our Visitors. They need to see the best value for their entrance fees. Quality and a good range of services are essential.
By continuing to operate a no deposit bookings system, we support the Community. And payments become due 30 days before the show. No business should expect proforma or long-term upfront payments for any service. Would you pay a supermarket three months ahead for your groceries? Or pay for a meal out weeks before the occasion? Or pay in total for a plumber two months before he arrives to service your boiler? As the economy becomes more expensive, we are aware that Community Members have to have a decent cash flow. Therefore, our policy is no deposit and no long-term upfront total table fees.
We have to make sure every aspect of the show maintains the exceptional standards Visitors have come to expect of the Well Being Brand. Do not forget that they have to travel, which means they are making a significant commitment to attend. Ian and I respect this aspect of the Visitor’s bond with the Well Being brand. Therefore post such as this one says, ‘We thank you for following the shows and Community.’
Money matters, and over the coming year we have to demonstrate that we care for the Community and our Visitors. I cannot see a let-up in the present state of affairs, and it is imperative to be financially flexible and demonstrate the best possible business ethic. We will always watch the economic aspects of the Well Being Showa and try to provide the best possible return on investment for everyone who places their trust in The Well Being Brand.
MD LizianEvents Ltd
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